They started making these flexible metal rulers in the 1950s and continued through the 1960s. They were a great giveaway item for advertising. They were made in the USA. Hole on the end for easy hanging.  Both rulers are in very good condition. A few minor scratches. Each one is sold separately.
 
Pink metal ruler: Grace and Hope Mission, Inc. Buffalo, New York.
 
Gold metal ruler: Simon Pure Beer, Old Abbey Ale. Buffalo, New York.